Digital Marketing
PPC Advertising or Social Media Advertising: Which One Should I Do?
In today's digital marketing landscape, online visibility and discoverability are extremely important to ensure continued growth and success for a wide range of businesses and organisations. In the ever-evolving online space, there are now ...
Digital Marketing
What is CTV Advertising
Welcome to the world of Connected TV (CTV) advertising, where innovation and opportunity intersect to transform your marketing strategy. At Fisher Digital, we're thrilled to introduce you to the realm of CTV, an emerging landscape brimming ...
Digital Marketing
Automating Google Ads Negative Keywords with ChatGPT For Less Than $1
Is updating negative keywords by hand giving you a headache? Embrace Google Ads Scripts automation with ChatGPT and take your hassle to zero. If you spend hours every week looking at Google Ads for clients or your company, automation can save you tim...
Web Technologies
Safeguarding Your Digital Frontier: The Vital Importance of Website Maintenance and Security
In today's digital era, where online presence has become synonymous with credibility and success, the role of a well-maintained and secure website cannot be overstated. Your website is not just a virtual storefront; it's a dynamic platform ...
Digital Marketing
5 Red Flags to Avoid When Considering a Digital Agency
For most contemporary companies, effective digital marketing is a key element of success. Whether you operate an e-commerce business or find quality conversions online, having a trusted agency in your corner is a wise long-term investment.Â
But w...
Digital Marketing
The importance of hosting your site on a fast and reliable server
Maintaining a great website is of vital importance for most businesses. Regardless of whether you operate an e-commerce shop or a brick-and-mortar service, today’s customers expect to discover and learn about your brand through a reliable website.
...
Digital Marketing
Four Tips For Building Great Client Relationships
Imagine…you’re a furniture store owner running a 30% off sale, but nobody knows.
You’re a dental practice owner looking for new patients, but you don’t know how to reach them.
You’re a handyman looking to build your local brand aw...
Digital Marketing
How to set up an optimised Google Ads campaign – and what to look out for
Have you noticed that your Google Ads campaigns are not generating the ROI you were expecting? Although setting up a campaign seems easy with only a few clicks, there are some lesser-known and often overlooked steps that can help improve ad performan...
Digital Marketing
Small business growth tools: Automation
How content marketing tools improve customer satisfaction and boost your bottom line
Your customers are constantly bombarded with marketing communication from all directions.
Adding your message to the melee without a content marketing strategyÂ...
Digital Marketing
Google’s Page Experience Update, Explained
At full capacity, Optus Stadium holds 60,000 people.
Every second, Google receives 63,000 search queries.
Google owns more than 90% of the global search market and processes 5.6 billion searches per day.
Providing users with a seamless exp...
Digital Marketing
Why you should be building an SEO-first marketing strategy
SEO is synonymous with ranking higher on Google results pages.
And while appearing above your competition is certainly one goal of a sound SEO strategy, focusing on rankings alone might be limiting your long-term marketing strategy.
There are ...
Digital Marketing
How the latest first-party data changes are going to affect your marketing strategy
There’s a paradigm shift happening in data privacy, and it’s going to upset a lot of apple carts in the Perth marketing industry.
Marketers trade in data. We use it to target, advertise, create content, communicate and analyse. We use it to b...
Digital Marketing
Heard of Web 3.0? Here’s how it’s going to affect Digital Marketing
The internet is evolving. In 3 decades, we’ve gone from static websites to IoT, NFTs, VR, AI, and so many more acronyms it’s hard to keep track.
You might be thinking WTF.
Because we haven’t completely abandoned Web 1.0 or Web ...
Digital Marketing
Digital Marketing Trends to Watch in 2022
Digital marketing evolves fast. What worked a few years ago won’t get the results you need next year; on the flip side, there’s an array of new tools and techniques emerging to drive business growth online.
Adapting your marketing strategy to ...
Digital Marketing
Reaching Your Audience
Learning to reach your audience is essential part of any marketing framework. All the stages have been covered previously in our overview of Building Your Digital Strategy and Creating Your Channel Plan. In this article, we’ve broken down th...
Digital Marketing
Creating Your Channel Plan
If you’ve been through the steps outlined in How To Build Your Brand’s Digital Strategy, then you should have a framework in place and be ready to flesh it out with actions.
Here’s what you need to get started:
Identified target market...
Digital Marketing
How to Build your Brand’s Digital Strategy
After many hours, with many clients, demystifying the perception that tackling a digital strategy is a daunting task, we thought we’d combine everything that we’d learned into this easy to understand article. By setting a clear structure and fram...