What is CTV Advertising

Welcome to the world of Connected TV (CTV) advertising, where innovation and opportunity intersect to transform your marketing strategy. At Fisher Digital, we’re thrilled to introduce you to the realm of CTV, an emerging landscape brimming with immense potential to increase your customer base.

So, what exactly is it? Let us delve into this transformative phenomenon and explore how it can propel your brand forward, captivating your target audience and fostering meaningful engagement.

This allows for delivering video content through smart TVs, streaming devices, gaming consoles, with video viewing shifting from traditional terrestrial broadcasting to on demand, catch up or streaming.

In today’s digitally driven world, CTV has emerged as a captivating platform that allows advertisers to reach consumers in an intimate and personalized manner, leveraging the power of video to convey trust, with digital’s ability to target a clear cut target audience.

We recognize the untapped potential of CTV advertising to cultivate meaningful connections with your target audience. By incorporating this into your marketing mix, you can elevate your brand’s visibility, engage viewers, and ultimately drive valuable leads for your business.

One of the key advantages is its ability to reach consumers who have embraced streaming services as their primary source of content consumption with Binge, Netflix & Disney joining traditional broadcast networks 7, 9, 10 Foxtel, Kayo and SBS with an ad supporting video on demand service. 

With traditional TV viewership declining and viewers shifting towards on-demand content, CTV advertising presents an incredible opportunity to capture the attention of your ideal customers at a lower cost, with greater flexibility and control.

Moreover, this advertising offers precise targeting capabilities, allowing you to deliver personalized messages to specific audience segments. Through advanced data analytics and audience profiling, you can ensure that your ads resonate with the right people, driving enhanced engagement and increasing the likelihood of lead generation. Adding the effectiveness of retargeting into a mainstream channel such as Video creates trust and awareness in a brand who invests in it, among only the chosen target audience, without the wastage of traditional TV buying, which relies on archaic surveys for measurement.

By incorporating this advertising into your marketing strategy, you unlock a multitude of benefits. The immersive nature of these ads, delivered in a non-intrusive manner during streaming sessions, ensures that your brand captures viewers’ attention without disrupting their viewing experience. This seamless integration cultivates positive brand associations, leading to higher brand recall and increased trust among your target audience.

Additionally, this tactic provides robust measurement and analytics tools, empowering you to track the effectiveness of your campaigns in real-time. With precise metrics at your fingertips tracking completion or after view engagement, you can refine your targeting, optimize your messaging, and continually enhance your lead generation efforts, resulting in tangible business growth.