2023 Social Media Video Trends: How Brands in Perth Can Benefit

The start of a new year is a great time to take a closer look at the upcoming video trends in the world of social media. This article will explore the latest trends in social media and TikTok that are expected to shape 2023, and provide insights into how businesses in Perth can leverage them to their advantage.

Social Media Video Trends

1. Live Video Streaming

Live video streaming continues to grow in popularity, and it’s no surprise that it’s here to stay in 2023. Brands use it as an opportunity to connect with their audience in real time, answer their questions, and share products with them. With social media platforms like Facebook, Instagram, TikTok and Snapchat placing more importance on live videos in their algorithms, businesses in Perth should consider incorporating this format into their social media strategy. A great example of this is Sephora, a popular beauty brand, who uses live video on Snapchat to engage with customers and showcase their products.

2. Short-Form Video Content

Short-form video content, such as TikTok, Instagram Reels and YouTube Shorts, is predicted to remain a prominent trend in 2023. This type of content is entertaining and easy to consume, making it a hit among audiences. Businesses in Perth can take advantage of short-form videos to showcase their products and services in an engaging way. Gucci, a fashion brand, is a prime example of how TikTok can be used to create playful and entertaining videos that present their products in a unique and creative manner.

3. Vertical Video

Vertical video is another trend to keep an eye on in 2023. This format is designed for mobile devices and provides a more immersive viewing experience. Brands in Perth should consider creating vertical videos for their social media channels to keep up with the latest trends and effectively engage their audiences. Airbnb, a popular travel brand, uses this format to create beautiful vertical videos that highlight their rental properties in a way that is optimized for mobile viewing.

TikTok Video Trends

1. Influencer Marketing

TikTok has become a significant platform for influencer marketing, and this trend is expected to persist in 2023. Brands in Perth can partner with TikTok influencers to reach a vast and engaged audience, increase brand recognition, and drive sales. Fashion Nova, a clothing brand, is a great example of using TikTok influencers to showcase their products and reach a wider audience. Bonus tip, keep an eye out for micro-influencing trends as they are gaining popularity into 2023.

2. Creative Content

In 2023, TikTok is all about creativity. Brands need to create unique and entertaining content that aligns with the TikTok aesthetic to stand out. Businesses in Perth should consider working with a TikTok agency to develop content that resonates with their target audience. KFC is a great example of using TikTok to create entertaining and distinctive videos that present their products in a way that fits the TikTok style.

3. Interactive Features

Interactive features, such as AR filters, are becoming increasingly popular on TikTok. Brands in Perth can use these features to increase engagement and create a more memorable experience for their audience. Coca-Cola, the beverage brand, uses AR filters in their TikTok videos to allow users to try on virtual sunglasses and have fun with the brand.

Maximizing Video Trends for Businesses in Perth

So far, we have discussed the top video trends for 2023 and the ways in which businesses can use them to elevate their marketing strategies. But how can businesses in Perth make the most of these trends and use them to drive success on their social media platforms?

1. Embrace Short-Form Video: TikTok is leading the way when it comes to short-form video, but there are other platforms like Instagram and YouTube that are also offering short-form video options. By incorporating short-form video into your social media strategy, you can capture the attention of your audience and deliver bite-sized content that is easy to consume and share.

2. Collaborate with Micro-Influencers: By partnering with micro-influencers in your niche, you can tap into their engaged and loyal followers. Micro-influencer marketing can be a cost-effective way to reach a new audience and grow your brand recognition.

3. Utilize User-Generated Content: Encourage your followers to share their experiences with your brand on social media and use their content to showcase the benefits of your products or services. By featuring user-generated content on your social media platforms, you can build trust with your audience and show that you value their input.

4. Stay Ahead of the Game: Finally, it’s crucial to stay up-to-date on the latest video trends and incorporate them into your social media strategy. At Fisher Digital, we keep a close eye on the latest video trends and work with our clients to help them create innovative and impactful video content that drives success on social media.

In conclusion, 2023 is set to be a thrilling year for social media and TikTok. As a business in Perth, staying up-to-date with the latest trends is important to remain competitive and engage your audience effectively. If you’re looking for help, consider working with Fisher Digital, a leading social media agency in Perth to help you create innovative and impactful video content that aligns with the latest trends. By staying ahead of the curve and taking advantage of the latest video trends, businesses in Perth can increase their reach, grow their brand recognition, and drive sales. Don’t miss out on the opportunity to elevate your video content in 2023, contact Fisher Digital today to see how they can help you succeed.